Sunday, April 13, 2014

Wednesday, April 2, 2014

Sometimes you just have to look up...

The amazing roof at Hamer Hall during this mornings AGIdeas Business Breakfast...

LATEST...

Winter 2014 for Feathers Online www.feathers.com.au

Tuesday, April 1, 2014

Time is up for Mad Men...

...TIME Magazine sits down with Mad Men creator, Matthew Weiner, to talk about the show's final season. Go behind the scenes here: http://bit.ly/MMcover

Wednesday, March 19, 2014

VMFF 2014

Checking out VMFF last night...

Monday, March 17, 2014

What Pantone are you?

PHOTOGRAPHER/ARTIST ANGELICA DASS has matched 2,000 human faces with the corresponding pantone hues... Maybe, in the near future we’ll cease to refer to people as black or white, or some variant in between. Instead, we’ll use their corresponding Pantone color to describe the tone of their skin?


Sunday, March 16, 2014

PHOTOGRAPHER SNAPSHOT: AN LE

"Beauty and darkness Inspire me"
www.anlestudio.com




Thursday, March 13, 2014

PHOTOGRAPHER SNAPSHOT: DUSTIN HUMPHREY

Dustin Humphrey is surfing’s most in demand photographer. His experimental approach to never-before-seen angles, themes, and equipment coupled with his monstrous work ethic makes Dustin Humphrey the most important surf photographer since Art Brewer. Over the past four years, Dustin’s work hasn’t only transformed the magazines he works with into category leaders, but it’s reinvigorated the entire world of surf photojournalism.







Thursday, March 6, 2014

Mad Men Season 7

...five weeks until Mad Men returns.

Tuesday, March 4, 2014

HOT

We have been named as HOT for the third year in a row in Campaign Brief's AGENCY OF THE YEAR ISSUE!

Tuesday, February 18, 2014

CASE STUDY: BRAND MINIMISATION

The minimalist effect trend in graphic design and advertising today is becoming more popular. The 'less is more' approach involves having just the right amount of graphics and nothing more. Mehmet Gozetlik has explored this theory with commercial packaging with some very interesting results. By removing the clutter, type and well known design elements the well know products appear more modern, clean, and create a bold statement. We already see this minimalist approach with Apple computers and their package design... who's next to adopt this 'under designed' approach which can actually be a more challenging process than over-designing?






Sunday, February 16, 2014

Wednesday, February 12, 2014

Tuesday, February 11, 2014

Coming up at MONA!

Dark Mofo 2014
June 12-22, Hobart + June 20-July 5, Launceston.
For more info check out...
www.mona.net.au


Monday, February 10, 2014

Welcome LOOP CYCLES

We welcome LOOP CYCLES to THE REACTOR. A bike built for Burning Man... And when the party is over, rather than it being dumped in the desert, it gets whisked away to Africa for a 2nd life... oh, and it's also glow in the dark... Find out more at www.loopcycles.org

Thursday, February 6, 2014

Photographer Snap Shot: EUGENE TAN

Created by frustrated Creative Director, Eugene Tan, Aquabumps combines photography, surfing and the web with amazing aerial shots of Bondi beach... 

www.Aquabumps.com


Tuesday, February 4, 2014

New Client, New Work

We have recently helped launch Browns Bows, a Melbourne based company specialising in unique hand made Bow-Ties. We developed their online store, photography and branding, plus, designing their summer range in collaboration with Ryan Brown from Browns Bows. View more at brownsbows.com


ON SHOW NOW: GOMA, Queensland

One of the most dramatic exhibitions to be held at GOMA, ‘Cai Guo-Qiang: Falling Back to Earth’ presents major new works by a truly global artist, whose large-scale installations and explosion events have made him one of the most innovative figures in contemporary art. qagoma.qld.gov.au

Monday, February 3, 2014

Photographer snap shot: CARLOS ALCAIDE

Just a small example of some of the campaigns we have shot with Carlos Alcaide at Hells Studios. Want to see more? Visit thereactor.com.au or hellstudios.com.au



Sunday, February 2, 2014

$4mill = 30secs


See all the Super Bowl 2014 ads here...
http://www.nj.com/super-bowl/index.ssf/2014/02/super_bowl_commercials_game_ads_2014_watch_sb48.html

Monday, November 25, 2013

Golf Etiquette

The PGA Shop is a unique retail offering for golfers. We brought in a sense of fun, explaining the PGA’s offering with a treatment that harks back to golf’s classic era.



Monday, October 21, 2013

WELCOME

We welcome VOOST. Stay tuned for new work, coming soon...

Tuesday, October 15, 2013

B A K E D G O O D S



It helps when you have Vanmoof and Lekker as clients for ride2work day + you have our internal house husband Angus to prepare breakfast... 

Sunday, October 13, 2013

DEAL!



Banksy sets up shop in NYC and sells 7 paintings for $420 to unsuspecting shoppers... http://www.banksy.co.uk/

DESIGN INSPIRATION NYC



Visit... MoMA’s affiliate, a short train ride away in Long Island City, Queens, is one of the world’s largest organizations devoted to contemporary art.

http://momaps1.org

Monday, October 7, 2013

5 Years of Feathers fashion in 8 campaign shoots...


The Crazy Ones...


If you like mad men - you probably WON'T like this new TV series based in Adland... check out a not so favourable review here... http://www.hollywoodreporter.com/review/crazy-tv-review-637313

Tuesday, October 1, 2013

Big Bucks or Gamble

In the brave new world of social media, marketers are doubling down on celebrity endorsements, banking on stars’ earned media mojo to help their campaigns catch fire...
http://www.adweek.com/news/advertising-branding/are-celebrity-social-endorsements-worth-big-bucks-or-gamble-152781


Monday, September 30, 2013

Hello Bello

Created as editorial for international fashion magazines, Stockholm Syndrome brings together Hell Studios and The Reactor to combine fashion, photography and design to put the premise that followers of fashion are hostages who don’t realise that they’re the victims. Shot by Tintin Hedberg at Hell Studios 'Stockholm Syndrome' was Published in Bello Mag USA. View more at www.thereactor.com.au